Luca (formerly Upfunding Capital) Achieved 3-4X Application Growth and Delivered Offers in Under 2 Hours with Cloudsquare

Luca (formerly Upfunding Capital) set out to build a lending operation designed for a specific market that traditional funders often overlook. As the company grew, its existing system could not support the level of customization, speed, and operational control required to scale.

By partnering with Cloudsquare, Luca implemented a flexible, Salesforce-powered lending platform that aligned with its workflows and growth strategy.

The result was a transformation in productivity, processing capacity, and speed to decision, allowing the team to serve more businesses without increasing operational overhead.

Before Cloudsquare, Luca was operating on a platform that limited its ability to scale and adapt.

The team needed more than just a system to manage deals. They needed a platform that could support a highly customized workflow tailored to their unique borrower base.

Key barriers to growth included:

• A rigid platform that limited workflow customization and scalability
• Lack of visibility across the lead-to-application lifecycle
• Manual verification of critical processes like payment debits
• Inability to efficiently process growing application volume
• Limited confidence in system reliability and data security

“We needed a much more flexible platform… the one we had before didn’t allow us to customize our processes,” explained Juan Alvarez, Head of Operations at Luca.

Luca partnered with Cloudsquare to implement a unified lending platform built for flexibility, reliability, and operational control.

With Cloudsquare, the team could support the full funding journey from first lead to completed application, helping business owners get clearer answers, faster decisions, less back-and-forth, and Spanish-language service at every stage.

The platform gave Luca complete pipeline visibility, configurable workflows, and reliable automation that eliminated manual checks and reduced operational drag.

Key operational improvements included:

• Full visibility from lead intake through application lifecycle
• Configurable workflows tailored to Luca’s business model
• Faster communication and fewer delays throughout the application process
• Spanish-language service aligned with every stage of the funding process
• Reliable automation of critical processes like payment debits
• Secure infrastructure built on Salesforce
• Seamless integration with ACH processing systems

“Cloudsquare gave us exactly what we were looking for in a lending platform: flexibility across every module and the reliability to trust that our automated processes will run every day as expected,” Alvarez said.

Since implementing Cloudsquare, Luca (formerly Upfunding Capital) has significantly increased productivity, improved speed to decision, and built full confidence in its operational processes.

The platform enabled the team to scale volume without adding complexity or risk.

Key outcomes include:

• 3-4X increase in application processing volume
• Applications processed in half to one-third of the time
• Offers delivered in under 2 hours
• Elimination of manual checks for payment reliability
• Greater confidence in system security and performance

“We’ve been able to process three to four times the amount of applications… in half or one-third of the time. We haven’t even checked once if debits were processed correctly… because we know it will be done,” Alvarez said, highlighting both the productivity gains and operational confidence the platform delivered.

For Luca’s broker partners, the impact has been just as meaningful. Knowing that any lead they send will come back with an offer within two hours gives them the confidence to keep their clients moving, and the predictability to grow their own pipeline alongside Luca’s.

Beyond performance metrics, Cloudsquare changed how Luca operates day to day.

The team moved from manually verifying processes and managing limitations to confidently scaling operations with a system they trust.

• Faster decision-making across sales and broker channels
• Reduced operational risk through reliable automation
• Ability to serve over 1,000 businesses with consistent speed and quality
• Improved internal efficiency without increasing headcount